Displaying 1 - 36 of 1267 results
Google have reportedly spent five years developing the “One typeface to rule them all,” which will work not only across all devices, but across all languages. This holy grail typeface has been created as part of a collaboration with the...
Posted by: Benjamin Hiorns
We, humans, are visual creatures and tend to be attracted to "nice things". That is a well known fact and can be noticed in almost every part of our lives, no matter if it is cars, furniture or even a nice bottle of wine. We react to nice design and...
Posted by: Božo Kaurić
R/GA New York - Mercedes-Benz R/GA New York’s latest spot for Mercedes-Benz takes a look back at the brand’s past for inspiration. The agency highlights the anniversary of the first ever long-distance drive, carried out by Bertha Benz,...
Posted by: Creativepool Editorial
Olafur Eliasson reveals solar-powered Little Sun lamp Fine artist and designer Olafur Eliasson has unveiled the design of a new solar-powered light aimed at off-grid communities. Eliasson, who is primarily known for major artworks such as The...
Posted by: Creativepool Editorial
I reported last month on the partnership between Nintendo and Universal Studios, which will result in an area of Universal Parks in Japan and the US gaining new Nintendo Land parks, in a similar manner to the existing Harry Potter, Simpsons and...
Posted by: Benjamin Hiorns
Video games and theme parks are two of my lifelong passions, so to say that the concept of the two coming together would something of a dream come true for yours truly might actually be an understatement. As if taking a page directly from the dream...
Posted by: Benjamin Hiorns
Leo Burnett London has launched an new outdoor campaign for McDonald’s to show that no matter where you are in the world, its all time favourite menu items transcend the barriers of language. The “Learn” campaign, which has been executed with...
Posted by: Creativepool Editorial
Wieden+Kennedy London has just launched its latest window installation: “Smileless Selfie.” In support of St Joseph’s Hospice, and in memory of the sadly departed Wieden+Kennedy Group Account Director, Cheryl Rogers, who, after...
Posted by: Creativepool Editorial
With all the technological advancements being thrust upon the world of entertainment, it's only natural (and fair) that these advancements are also being used to benefit us in ways beyond keeping ourselves occupied in the hours between sleep and...
Posted by: Benjamin Hiorns
AKQA has managed to retain its Audi digital business following a lengthy review process. Audi is also currently looking for a separate agency entirely to handle its social media business, as the company looks to further modernise its marketing...
Posted by: Benjamin Hiorns
Electronics giants Samsung recently unveiled a new digital in-store display known as “Centre Stage,” in an effort to show off its vast portfolio of appliances to customers in true-to-life size. The display, which launched yesterday at a...
Posted by: Benjamin Hiorns
As the music industry continues to dwindle into a sea of mediocrity and despair, established groups are struggling to find new ways in which to interact and 'connect' with their audience. Oxford alt-rock heroes Radiohead are the latest to join the...
Posted by: Benjamin Hiorns
Picture it: the first day of our two-week holiday in Italy. My wife pulls out a map from the depths of her bag and inadvertently pulls out her iPhone, which is caught in one of its folds, at the same time. In one of those slo-mo “noooo!”...
Posted by: Ashley Morrison
How did you get into the industry? Design has always held a strong allure for me. Early on, I recognized its magical potential as a craft that profoundly influences people's perceptions of products and services. I found this to be very powerful, and...
Posted by: Creativepool Editorial
Why is academia so competitive? Because the stakes are so low. If you fail. You’re not really losing anything. What about brands acting in a kinder way? Is there anything to lose by not being nice? Or indeed anything to gain by wearing hearts...
Posted by: Simon Manchipp
For this week’s behind the idea feature, we’re focusing on a playful little campaign from leading pet care brand Hartz and their creative and media agency of record, Cutwater for Delectables, the wet cat treats. The "Deliciously...
Posted by: Creativepool Editorial
As creative filmmakers and video producers expand both their imaginations and their budgets for impressive technology and design, skilled motion graphics designers are essential. Motion graphics designers, sometimes just called motion designers,...
Posted by: Creativepool Editorial
Matt Batten, ECD at Momentum Worldwide Australia, describes his country as a "small and insular market." When your agency knows that and still manages to secure, create and produce groundbreaking work, you know there must be something really special...
Posted by: Creativepool Editorial
The Annual 2021 winners have been announced, and not without a few pleasant surprises. One of them was the introduction of a Grand Prix, a project which was able to secure a perfect score (10/10) out of all the judges on the Advertising: TV...
Posted by: Creativepool Editorial
The Annual 2021 winners have been revealed, unveiling some of the most exciting projects and companies in the history of Creativepool. Following a challenging year for the industry, a lot of the award-winning work was focused on inspiration and...
Posted by: Creativepool Editorial
Licensed characters are colourful, instantly recognisable and often loved by hundreds of thousands of consumers around the world. Yet, when it comes to licensed characters, Adland is plagued with a can't do attitude particularly common among top...
Posted by: Creativepool Editorial
Taking inspiration from the abstract, the surreal, the bold, the colourful and the iconic, this collection of the best illustrators around should provide some much-needed inspiration for those of you struggling with self-isolation. Who are the top...
Posted by: Benjamin Hiorns
Last week, everyone's favourite building block LEGO launched its first brand campaign in 30 years with an ad which has received 2.5 million views on YouTube and counting. Rebuild the World was thought up by French creative agency BETC Paris and...
Posted by: Creativepool Editorial
The first propellor-less drone Royal College of Art graduate Marcus Kung has designed a drone that can fly without propellers, with the aim of reducing injuries. The “Impeller Drone” (Kung's graduate project as part of the RCA's masters...
Posted by: Creativepool Editorial
Elon Musk sends SpaceX technology to aid Thai cave rescue A Falcon X rocket tube converted by Tesla CEO Elon Musk into a small submarine is on its way to Thailand, to help rescue the last of the boys trapped in an underwater cave. The SpaceX CEO and...
Posted by: Creativepool Editorial
VCCP - Transport for London In 2018, London reached its annual air quality limit in less than a month. Because of that, Transport for London and the Mayor have plans in place to tackle the problem and improve air quality for Londoners. One of those...
Posted by: Creativepool Editorial
Firstborn - Jagermeister Spirits brand Jägermeister has selected Firstborn as its digital agency of record, following a review launched in October which included four undisclosed agencies, in addition to Firstborn. Firstborn will be tasked with...
Posted by: Creativepool Editorial
AKQA Resh Sidhu has returned to AKQA as Creative Director. Based at the NYC studio after two years at digital and visual effects company Framestore, Resh will join the AKQA New York Leadership Team. Resh is one of the most respected names in Virtual...
Posted by: Creativepool Editorial
The Full Service/Jelly London - The Climate Coalition Actress Anna Friel has lent her voice to a new animated film, produced by renowned photographer Rankin, that tells a story of how climate change is impacting on our everyday lives - and how...
Posted by: Creativepool Editorial
Whilst traditional TV advertising has long been superseded by digital as the most relevant and important medium for marketers and agencies alike, adland always resets itself for one night in February. One night where ad spend is at an annual high and...
Posted by: Creativepool Editorial
Inamoto & Co - Asics Performance apparel brand Asics has selected the Rei Inamoto-helmed agency Inamoto & Co as its innovation partner, tasking it with creating breakthrough work in the brand's transition to fitness-as-a-service. The Brooklyn-based...
Posted by: Creativepool Editorial
Engine - E.ON This week saw the launch of a brand new collaboration between the world’s most successful virtual act Gorillaz and energy provider E.ON, harnessing the sun’s energy to create an innovative solar and battery storage powered...
Posted by: Creativepool Editorial
BETC Paris - FLAC Anticorrida BETC Paris has produced a bold awareness campaign for FLAC Anticorrida about the cruelty of bullfighting. The aim of the operation is to relaunch the public debate about this out-of-date practice. In the midst of the...
Posted by: Creativepool Editorial
Publicis - Fairy Fairy has brought to life the power of a single drop of its famous washing up liquid with a playful art installation of bubbles. Fairy wanted to come up with an engaging way to showcase its unique mileage messaging: “one drop...
Posted by: Creativepool Editorial
Ocean Outdoor - BBC Three/Hyundai (Piccadilly Lights) Hyundai has renewed its commitment to both Ocean Outdoor and the UK’s most iconic DOOH location, confirming that it will continue to maintain its presence on the iconic Piccadilly Lights...
Posted by: Creativepool Editorial